Addicted to the Outdoors
A wandering stream, a forested trail – when you’re outdoors, there are many paths to take. Somehow Jon and Gina Brunson found the best path that exists in the outdoors – the shared one.
In 2007, Jon and Gina packed their six children into an RV for a Florida to South Dakota road trip and whitetail hunt. It was the first show for their newest venture, Addicted to the Outdoors (ATTO), which has a revolutionary format that takes viewers along with them as they pursue game.
Choosing a name for the new show was easy, since both Jon, Gina and their children are Addicted to the Outdoors. Are they living the dream? Yes, their particular dream, where a man, his wife and their children together explore those wandering streams and forested trails of the outdoors.
Jon grew up fishing, hunting and camping in a family that love’s the outdoors. He got his start helping his family raise and train English Pointers, and by the time he was eight years old, a bow became his weapon of choice. Jon has taken many trophy animals all over the world but his passion is definitely big whitetails with many on his wall in the 160’s and 170’s.
Jon and Gina met 20 years ago, and it wasn’t long before Gina’s natural competitive spirit focused on big whitetails. She’s taken several bucks that scored better than 150, including the new Kentucky state record whitetail by a woman that scored 180. Somehow the busy couple has found time to have six children. Both say that for them, the true value of the outdoors is not in the downed game, but in watching their children learn to enjoy the outdoors as they do.
2004 found Jon and Gina welcoming another newcomer to the family – JBO Production Inc., which quickly began winning many industry awards. Due to its success, JBO Production also began to create and produce other outdoor shows, such as American Huntress and Country Boys Outdoors (featuring Houston Rockets NBA center Brad Miller).
Choosing a name for the new show was easy, since both Jon, Gina and their children are Addicted to the Outdoors.
The "Addicted" Advantage
- A relationship with Jon and Gina goes well beyond a television sponsorship. Jon takes on the role as a "business partner” to help develop comprehensive marketing programs that capitalize on their brand and their fan base.
- Jon & Gina want sponsors to take advantage of opportunities to cross-promote one another's brands. Jon has spent hours building an infrastructure to make tools promoting sponsors available online, as well as addressing all of the various social media outlets.
- Relationships are key in this industry. Jon & Gina take the time to regularly communicate with their sponsors and look for ways they can get together on a hunt or at an event to spend time one-on-one.
- WildComm works to keep the lines of communication open and ideas flowing to capitalize on social media opportunities, product integration or personal appearances.
"When you add Jon & Gina to the formula, there’s no doubt in my mind why the show has been in the top tier of rated programs airing on the Outdoor Channel from its inception. This show offers absolute fair-chase, heart-pounding action and worldwide adventures with two of the most genuine and likeable people on the planet: Jon & Gina Brunson!"
"ATTO is not only a top tier vehicle for outdoor brands, but Jon and Gina are two of the best people in the industry today. All a company has is their brand and trusting someone with your brand is not a choice made lightly. Jon, Gina and ATTO make that choice an easy one."
Air Times & Network Demographics
For over 15 years, Outdoor Channel has been a pioneer in the industry and it continues to be the innovating leader for quality outdoor entertainment. The combination of thrilling content, original programming, HD simulcasting and a first in class broadband offering means that Outdoor Channel dominates an editorial category that boasts nearly 90 milion enthusiasts who spend around $120 billion a year on outdoor activities.