WildComm helps outdoor personalities get in front of the right audience. And we know a thing or two about pairing the right personality with the right products to increase brand awareness and drive consumer demand. When country music superstar Craig Morgan decided to take a run at the outdoor industry, he turned to us for direction. Our job was to ensure his stage presence was just as big in the outdoors as it is on tour.
With our guidance, Craig launched "Craig Morgan All Access Outdoors", and the show was an instant hit. Our campaign's focus was simple yet critical: to connect Craig with the right sponsors. It didn't take long for him to become a crossover sensation. From crossbows and camo to food plot supplements and trail cameras, Craig works with many of the top brands in the industry. And his popularity influences consumer demand. Craig is now recognized as a legitimate hunting authority and all-around outdoor industry celebrity. He hunts across the globe for his TV audience, endorsing many of the best brands in the industry along the way … yet another example of how we connected all the right dots and produced impressive results.