Today, news travels as quickly as you can update your Facebook status. There's no greater means of grassroots marketing than social media. And we've mastered it. A lot of companies feel the pressure to enter the social arena, but lack the skills necessary for a targeted approach. In contrast, we work hard to ensure our social media savvy strengthens the brands of our television shows and personalities - as well as their sponsors. For fan-favorite pro hunters like Gregg Ritz and leading manufacturers like Russell Outdoors and Horton Archery, we utilize Facebook, Twitter and other key social media outlets to keep fans and customers in tune with all their latest announcements, hunt updates, new product offerings and other notable posts.
Aside from lending key strategy and support to our partners' Facebook pages, targeted Tweets and other social media projects, we offer our own Website as a social hub. There's no doubt that to be a leader in today's outdoor marketplace, you have to keep people hungry for your next status update. Judging by our ever-exploding social media momentum, we're quickly turning Friends and Fans into customers, and our partners' brands into category leaders.